Senior Director, Market Development

Senior Director, Market Development

Job Descriptions:

SUMMARY:Provides vision, leadership and management, objectives, strategies and measurements to iDirect’s global market development team. This senior-level position provides a unique opportunity to work in a multi-functional environment with product management, corporate marketing, sales, and partners. This position requires management of a team of industry specialists and marketing communication experts to develop and execute a strategy which allows the market development of a particular market segment.


DUTIES AND RESPONSIBILITIES

· Build a best-in-class market development team focused on expanding the addressable market for satellite connectivity taking iDirect where it has not been before.
· Provide leadership for the company for the creation and implementation of iDirect’s market development strategy and approach
· Prioritize market segments and set market development strategies for each.
· Develop a common methodology using market research and analysis to determine potential new markets for iDirect.
· Assesses conditions and opportunities to determine new market development segments into which to expand iDirect efforts and makes recommendations to management based on analyses;
· Develop strategies for deeper market penetration in existing key vertical market segments for iDirect
· Demonstrates an understanding of vertical customer requirements and can effectively communicate how satellite technology and iDirect provides a solution that meets their needs
· Drive visibility of iDirect in respective market development segments by interfacing with industry influencers and voices that matter – attend conferences, write white papers, speak at industry events.
· Be a strong spokesperson for iDirect and our market development efforts;
· Oversee the positioning and messaging of iDirect in target markets presenting a clear value proposition to build mindshare and condition the market
· Manage the team of industry experts and vertical marketing staff.
· Supports internal stakeholders in field support, sales, product marketing, and engineering to drive market success
· Performs all human resource management functions for those reporting to this position, including training, coaching, performance management, rewards and discipline, recommendations for pay increases.

Supervisory Responsibilities:This position requires the management of the market development team, consisting of 6 global professionals.

Competency:To perform the job successfully, an individual should demonstrate the following competencies:

·Analytical- Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.
·Problem Solving- Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with emotional topics.
·Business Acumen- Understands business implications of decisions; Aligns work with strategic goals.
·Interpersonal Skills- Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others' ideas and tries new things.
·Oral Communication- Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; Responds well to questions; Participates in meetings.
·Written Communication- Writes clearly and informatively;
·Teamwork- Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Gives and welcomes feedback; Contributes to building a positive team spirit; Puts success of team above own interests; Able to build morale and group commitments to goals and objectives; Supports everyone's efforts to succeed.
·Delegation- Delegates work assignments; Matches the responsibility to the person; Sets expectations and monitors delegated activities; Provides recognition for results.
·Ethics- Treats people with respect; Keeps commitments; inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
·Judgment- Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
Required Experience:

Qualifications:To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

·Education:Minimum BS Marketing, Computer Science, or Technical information management degree from an accredited 4-year college or an equivalent work experience required. MBA a plus.
·Experience:
· A minimum of fifteen years of prior experience in marketing with a specialization in market development.
· Experience in developing sustaining relationships.
· Experience managing a distributed, global team.
· Technology rooted.
· Customer and product experience.
· Experience in managing in a high growth environment.
· Experience in solution selling methodologies.
· Has been seen as a business partner by customers and/or alliances.
· Comfortable evaluating risks and making decisions.
· Fit with iDirect culture, structure, values, products and services;
· Understanding of concepts and principles of market development and on the tools and technologies needed to establish strategies and measurements;
·Skills and Abilities:Must be able to:
· Have comfortable dialoging at senior executive levels.
· Able to have business planning discussions dialog with peer executives in strategic alliance accounts.
· Brings market knowledge that includes understanding of influencers, conversations that need to happen, drivers of business models, and experience in trade-off product/technology discussions – all addressing how markets embrace new technology to aid in running the business.
· Cultivates mutual respect and credible relationships.
· Analytical strengths to address solutions, value-added conversations with partners.
· Idea stimulant and thought provoking
· Skilled at articulating business tradeoffs; ROI alternatives, short and long term business impact.
· Executive presence; confident and quick on the feet; proactive in engaging internal ideas to help with the whole
· Communicate well both orally and in writing;
· Be able to manage senior level industry specialists, who often have huge egos.
· Create and coordinate functions and processes relating to market development segments across departmental lines within iDirect;
· Direct and support the work of the industry specialists for each market development segment;
· Work in a fast paced environment and the ability to prioritize.

Travel Requirements:Up to 35% travel will be required

iDirect is an Equal Opportunity Employer
EOE/AA/M/F/D/V
Keyword: Market Development, global market development
From: iDirect