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For your reference, we have included the original job posting below.
Marketing Analyst
Job Number:
40100219
Company Name:
Penn National Gaming
Job Location:
Charles Town, WV US
Job Category:
Marketing & Advertising
Marketing Analyst
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned. Analyze past trends and conducts predictive modeling research to establish customer segmentation. Develops systems for segmentation of the database to better track profitability. Expands list extraction capabilities by criteria. Captures customer profile information. Provides reports for analyzing response, cost and profit by segments. Provide analysis in regards to customer profitability, life-time value ...
