Manager Marketing & Sales Representative M
This position is responsible for marketing activities in domestic and international markets for N&SS Information Solutions. The Information Solutions Division is responsible for expanding Boeing's presence in Information solutions markets of secure applications, secure infrastructure, and secure mobility with DoD, Intel, Civil, International, and commercial customers. Successful entry into this market will require new business model practices in areas such as sales, marketing and product development. The Sr. Manager, Marketing, Information Solutions is primarily responsible for developing and implementing these market driven strategies and action plans that drive maximum penetration in prioritized markets. This is a critical role in the division, and will work closely with the BD/Sales team for lead generation, brand building, and product, services & solutions marketing. This position will also work closely with product development teams to create future product and solution offerings, and will develop and implement growth strategies to include alliances and partnering.
Manages employees and mid-level managers planning, developing and managing sales and marketing campaigns. Develops and executes integrated organizational plans, policies and procedures and guides the development of business and technical strategies, goals, objectives. Acquires resources for organizational activities, provides technical management of suppliers and leads process improvements. Develops and maintains relationships and partnerships with customers, stakeholders, peers, partners and direct reports. Provides oversight and approval of technical approaches, products and processes. Manages, develops and motivates employees and mid-level managers.
Major Responsibilities:
- Update and implement market driven strategies and action plans that drive maximum penetration in prioritized markets
- Translate customer needs and unmet needs into product and service improvement development cycles
- Manage allocation of division new business funds (bid and proposal and R&D) to align with priorities
- Develop and implement an Integrated Information Solutions marketing and public relations plan in collaboration with related Boeing functions
- Directly support the sales organization by planning and implementing lead generation activities
- Develop go-to-market kits that include value propositions, features, and benefits, pricing, competitive positioning information, etc. for each product, service, or solution offering tailored to the customer segments or market
- Establish and maintain partnerships and alliances that complement service offerings and contribute to deal and revenue generation
Boeing Leadership Attributes
• Charts the Course
Starts with the customer ends with the customer. Translates strategy into actionable objectives and plans. Communicates clearly at one-on-one and group levels. Conveys sense of purpose and mission that motivates others. Maintains direction, balancing big-picture concern with day-to-day issues.
• Delivers Results
Keeps his/her promises. Does not rationalize shortfalls and is accountable. Demonstrates strong operational skills. Marshals the other Leadership Attributes in meeting commitments. Capitalizes on unanticipated opportunities and changing circumstances to meet commitments.
• Finds a Way
Continuously monitors customers and operations to spot issues. Faces reality and adjusts to keep commitments. Models confidence that sees change as opportunities. Uses Boeing complexity as leverage, not an excuse.
• Inspires Others
Energizes, excites, and motivates others. Creates and models a confident and winning atmosphere. Builds teams whose impact is far greater than the sum of their parts. Inspires in ways that are consistent with Boeing's values. Celebrates success and learns from disappointments. Creates an atmosphere where all see opportunities to stretch, take risks, create, contribute and learn.
• Lives the Boeing Values
Models, leads and is committed to the Boeing values, principles and business-conduct policies. Earns the trust and respect of all Boeing stakeholders. Ensures effective business, compliance and financial controls. Promotes integrity in all that we do. Demonstrates commitment to and takes advantage of diversity. Creates an environment of respect and inclusion. Does not use abusive or intimidating behavior. Bounds vigorous pursuit of individual and business objectives with overall interest and reputation of the company.
• Sets High Expectations
Sets high expectations rooted in ensuring competitiveness. Sets high expectations for him/herself first. Has courage to raise the bar continuously/routinely. Holds self and others accountable for continuous improvement. Communicates expectations directly, openly and effectively. Shows people and teams how to reach (acts as a coach).
Competencies
General• Business (Operational) Acumen
Serves as a resource for knowledge of how the business and organization operates; knowledgeable in current and possible future policies, practices, trends, and information affecting the business and organization. Understands Boeing products and services and how own organization fits within the larger value stream. Understands the competition; is aware of how strategies and tactics work in the marketplace. Understands how to accomplish tasks both through formal channels and the informal network; understands the origin and reasoning behind key policies, practices and procedures; understands the cultures of organizations.
• Cross Functional Partnerships
Analyzes the organization and own area to identify key relationships that should be initiated or improved to further the attainment of own area's goals; exchanges information with potential partner areas to clarify partnership benefits and potential problems; collaboratively determines the scope and expectations of the partnership so that both areas' needs can be met; collaboratively determines courses of action to realize mutual goals; facilitates agreement on each partner's responsibilities and needed support; places higher priority on organization's goals than on own area's goals; anticipates effects of own area's actions and decisions on partners; influences direct reports, own manager, and fellow senior managers to support partnership objectives; implements effective means for monitoring and evaluating the partnership process and the attainment of mutual goals.
• Establish Strategic Direction
Identifies/recognizes the need for additional information and obtains it by clearly describing what needs to be known and the means to obtain it. Asks relevant and specific questions of fellow senior managers, internal employees and customers to verify facts and obtain additional information. Organizes qualitative information and data to identify/explain trends, problems, and their causes; compares, contrasts, and combines information to identify underlying issues. Sees associations between seemingly independent problems or events to recognize trends, problems, and possible cause-effect relationships. Organizes and manipulates quantitative data to identify/explain trends and problems and their causes; serves as a role model in generating options to achieve a long-range goal or vision; develops decision criteria considering relevant factors (e.g., cost, benefits, risks, timing, buy-in, and organizational goals and values) and the decision's impact on employees, the company, and customers; considers the opportunities and risks associated with various options; selects the course of action with the highest probability of success. Analyzes short- and long-term strategic goals and determines long-range objectives; develops broad, initial timelines based on these strategic goals. Identifies the critical tasks and resources (including people) necessary to achieve the desired objectives; takes action to ensure superior execution.
• Planning And Organizing
Clearly defines and communicates more critical and less critical work group activities and assignments to department; adjusts priorities when appropriate. Identifies areas for improved resource allocation. Allocates appropriate amounts of time for completing own and others' work and communicates time allotments to involved parties; avoids scheduling conflicts. Provides direction to middle managers to better utilize internal and external resources (individuals, processes, departments, and tools); coordinates with fellow senior managers and external partners to improve organizational work flow. Sets example for managers by dealing with unexpected priorities effectively.
• Systems Thinking
Assesses alignment between organizational structures and processes and strategic objective(s); identifies non-value-adding components and barriers and takes immediate actions to remove. Provides senior management direction to execute organizational change strategies. Champions effective change strategies and encourages buy-in from organizational members through effective communication strategies. Develops accountability metrics, communicates effectively, provides avenues for new skill development for organization, and integrates departments with similar structures and processes in order to ensure successful changes to structure. Evaluates measurement systems designed by middle management to monitor change implementation and makes adjustments as warranted.
Technical• Business Case Analysis
Advanced/expert knowledge and understanding of business case analysis to effectively perform functional responsibilities of the occupation.
• Customer/Supplier Knowledge
Extensive knowledge of customer's/supplier's organization, processes, policies and procedures, products, requirements, capabilities, practices, support resources, preferences, constraints, etc.
• Non-Government Acquisition
Advanced knowledge of the non-government acquisition process and related laws and regulations, including requirements identification, acquisition planning, customer budget process, solicitation preparation, source selection and how that knowledge applies to securing new business.
Basic Qualifications For ConsiderationDo you have experience in product, services, and solutions marketing?
Do you have experience in go-to-market and opportunity generation activities?
Do you have experience in related Information Solutions markets of secure applications, secure infrastructure, and secure mobility with DoD, Intel, Civil, International, and commercial customers?
Typical Education/Experience
Other Job related information
Ability to Obtain Interim and/or Final Clearances (Post Start) - US Citizenship Required. Required Knowledge / Skills / Experience / Education: - College degree in related field required, Masters degree preferred - Experience in Business Development, Marketing, and Information solution markets - Knowledge of the multi-channel sales process and the DoD, Federal, and commerical customers desired - Marketing and Sales experience with senior customer levels (General Officers and C-Level executives) - Demonstrated ability to organize, build, manage, and lead marketing and advocacy teams to accomplish a success campaign / market win - Significant responsibility is being placed on the business development team to show continued growth in orders on a year to year basis in a flat business environment
- Business Unit Defense, Space&Security
- Division Networks & Space Systems
- Program Business Development
- Job Type Management
- Experience Level Senior Manager/Executive
- US Person Status Required? Yes
Closing Date: 02/06/2012
