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For your reference, we have included the original job posting below.
Director of Online Marketing
Job Number:
44161900
Company Name:
Confidential Company
Job Location:
Washington, DC Us
Job Category:
Marketing & Advertising
Salary:
$145K
Director of Online Marketing
Our client a Leader in the Marketing and Branding Industry is looking for a Director of Online Marketing. The Director of Online Marketing must enjoy multi-tasking, project ownership, and have a can do attitude.
Responsibilities and Duties:
Management of current online marketing campaigns as well as growth and development of new media partner relationships; experience building an online marketing program
Utilize a deep understanding of back-end ROI metrics associated with online marketing to provide analysis for campaign improvement and optimization
Negotiate online marketing campaigns with your network of media partners for optimal performance
Implement and execute lead generation marketing tactics
Work cross-functionally with Product Manager to manage product integration that will be beneficial for campaign performance.
Assist with development and implementation of some Biz Dev projects
Requirements:
College degree; BA in Marketing or related field
5-7 years of experience in a similar online marketing role
Expertise in multiple channels including: call center, display, affiliate, email, lead generation, SEM and SEO
Analytical focus with strong emphasis on ROI metrics
Overall knowledge and passion for the online marketing landscape
Excellent communication skills; oral, written and presentation
Track record of successfully managing multiple marketing projects of varying scale and meeting deadlines and budget parameters
Highly organized and self-directed with strong initiative
Team player with a positive attitude and a self starter
